Designing Provider Search for Referrals
UX Maturity:
Level 2 (Limited)
Timeline:
March - April 2021
Role:
UX/UI Designer
Problem
The referrals module previously lacked an integrated, user-friendly provider search function, complicating the process of locating suitable providers. My objective was to design a comprehensive provider search workflow from the ground up, enabling users to efficiently find providers by specialty or name, and accommodating various user journeys within the module.
Design Process
Research & Requirement Gathering: Analyzed similar modules to uncover specific pain points and requirements for an effective provider search function.
Workflow Design: Created end-to-end workflows that addressed multiple user journeys, ensuring that users could intuitively search for providers by specialty or by name.
Prototyping: Built and refined prototypes in Adobe XD, iterating based on feedback to enhance usability and confirm the design met all functional requirements.
Collaboration: Partnered with business analysts and product owners to align the design with both user needs and strategic business goals, ensuring a seamless integration into the referrals module.
Solution
Provider Search Design: Designed flexible user flows to support diverse search needs, enabling users to search by specialty, provider, or a combination of both.
User Flows for Search Scenarios:
Specialty Selection: Allows users to search solely by specialty, offering streamlined access to a list of providers within a specific field.
Specialty and Provider Selection: Users can first select a specialty and then narrow down to a specific provider, accommodating both general and targeted search preferences.
Direct Provider Search: Enables users to search for a specific provider with the specialty automatically populated based on the provider’s profile, enhancing search efficiency.
Collaborative Approach: Worked closely with business analysts, product owners, and end users throughout the development process, ensuring all workflows were intuitive, thorough, and aligned with user needs and business requirements.
USER FLOW 1 - Specialty Selection
USER FLOW 2 - Specialty and Provider Selection
USER FLOW 3 - Direct Provider Search
Outcome
Streamlined User Experience: Developed flexible user flows for provider search, from simple specialty searches to detailed specialty-provider combinations, improving module usability and reducing user effort with auto-selection features.
Positive Stakeholder Reception: The design garnered positive feedback for enhancing the referrals module, showing how adaptable workflows can cater to various user needs effectively.
Enhanced Collaboration & Iterative Design: Strengthened cross-functional collaboration skills and embraced iterative design, aligning the solution closely with business and user objectives based on continuous feedback.