Datavora
UX Maturity:
Level 1 (Absent)
Timeline:
August - October 2019
Role:
Web Designer
Problem
Datavora’s web applications and website faced notable usability challenges and redundancies, creating friction in the user experience. Additionally, the absence of mobile compatibility restricted users from accessing Datavora's services on the go, highlighting a critical need for a more portable solution.
Design Process
Usability Analyses: Conducted comprehensive reviews of Datavora’s web platforms with peers to pinpoint usability issues and redundancy gaps.
Usability Analysis Report 1
Usability Analysis Report 2
Usability Analysis Report 3
Platform Consolidation: Designed a unified web application by merging multiple platforms, focusing on delivering an intuitive and cohesive user experience.
Mobile App Prototypes: Developed prototypes tailored for portability and usability, aiming to enhance mobile access to Datavora’s e-commerce monitoring services.
Tool Utilization: Leveraged Adobe XD to prototype and design, ensuring consistency and seamless integration between web and mobile interfaces.
Solution
Web Application Redesign: Consolidated Datavora’s two web applications and website into a single, streamlined platform, addressing usability issues and eliminating redundancies. Redesigned with a focus on simplicity, user efficiency, and scalability.
Mobile Application Design: Designed an Android app from scratch to enhance portability and improve mobile user experience, enabling seamless access to Datavora’s services on the go.
Prototyping & Tools: Created detailed prototypes for both web and mobile platforms using Adobe XD, ensuring consistency and an intuitive user interface across devices.
Web Application Dashboard
Mobile Application
Outcome
Enhanced Accessibility: Delivered a redesigned web application and an Android app, making Datavora’s services accessible across platforms, improving user engagement and convenience.
Improved Usability: Eliminated redundancies and usability challenges, resulting in a streamlined and efficient user experience that increased satisfaction and adoption rates.
Unified Platform: Successfully merged multiple platforms into a cohesive web application, strengthening Datavora's shift toward a user-centered approach.
Skill Development: Gained valuable experience in usability reviews, cross-platform design, and leveraging tools like Adobe XD to deliver scalable and effective solutions.